FX: ADULTS

To launch FX's new comedy Adults, we transformed neighborhood laundromats in NYC and LA into music-driven pop-up parties that turned an adulthood chore into the event to be at.
 

By day: free washes, coffee, snacks, and curated DJ sets, a community-oriented experience that reflected the show's themes of modern adulthood. By night: high-energy evenings with live music and drinks that blended nightlife with the mundane in the most Adults way possible.
 

Producing custom creative for two distinct markets across multi-day runs, the Culver City activation drew the cast of FX's Adults.

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My Role: Working directly with the show's branding, I designed and produced event creative across both locations: logo design, key art placements, store window wraps, dryer clings, and signage. I also collaborated with the events team on layout and placement strategy to ensure the visual identity landed cohesively in each unique space.

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Featured in BizBash. & BizBash Event Experience Awards Finalist