To promote Rachel Sennott's I Love LA on HBO Max, we took the city's most notorious pain point (parking) and transformed it into the hottest destination in LA for one night only. The activation was attended by creator and star Rachel Sennott alongside cast members Odessa A'zion and Jordan Firstman.

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Guests were treated to free valet and pre-concert pampering, exclusive I Love LA giveaways, bites from local icons Leo's Tacos and Happy Ice, show-inspired mocktails, and touch-up stations by professional music-industry makeup artists at the Vanity Plate.

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My Role: I developed the full design direction for the activation and designed and produced all event creative from concept through fabrication: logo design, key art placements, signage, photo backdrops, the Vanity Plate wall and layout, temporary tattoos, promotional items, social graphics, video projections, and branded traffic cones, building a cohesive visual world that extended the world of the show into a real, tangible space.

Featured in EventMarketer.