SARAH WHITTY CREATIVE
Guns N' Roses
Guns N' Roses | Social Content, Video Editing & Motion Graphics
Supporting the Guns N' Roses social media team across their "We're F'N' Back!" Tour (2021–2022), "Because What You Want & What You Get Are Two Completely Different Things" Tour (2025–2026), and 2026 World Tour, I create high-impact video content that helps fans connect with the band and builds momentum around tour dates and GNR's music. The work lives at the intersection of rock legacy and platform-native storytelling, reaching an Instagram audience of over 9 million followers.
​
My Role: I edit dynamic, platform-ready social videos and produce motion graphics promotional assets, blending pacing, visual energy, and storytelling to amplify the band's energy and fan engagement. Whether it's a promotional tour asset or a milestone worth celebrating, the goal is always content that drives excitement and keeps fans coming back.
Highlight: "GNR's Greatest Hits"
I transformed an on-stage Axl Rose tumble mid-tour into a viral promotional asset: a "GNR's Greatest Hits" compilation reel that reframed the fall through with some light hearted fun, earning coverage in Rolling Stone, Billboard, People, Men's Journal, and more. The reel amassed over 7 million views, performing 5-6 million views above the page's average, and kept Guns N' Roses firmly in the cultural conversation while driving tour awareness.
As Men's Journal put it: "if there’s one thing this highlight reel proves, it’s that you can fall hard, get back up, and laugh about it. That’s not failure. That’s rock ’n’ roll."