To celebrate Queen Rhaenyra's ascension to the Iron Throne in House of the Dragon Season 3, HBO and The Syndicate partnered with 13 brands known for crown logos, including Starbucks, Burger King, Stanley, King's Hawaiian, and LA Kings. For one day, each brand swapped its crown for Rhaenyra's across social profiles and feed posts.

 

For the Starbucks activation, I mocked up our creative concept of a sharpie-drawn crown on a Starbucks cup and helped produce the final hero photograph featured on Starbucks' social channels, customizing the cup on-site and staging the shot on HBO's mini Iron Throne.

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I guess you could call me your local Starbucks Barista, because Queen Rhaenyra's name on the final image is in my handwriting.

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More on the full digital activation here.