To celebrate the global launch of LEGO® Batman™: Legacy of the Dark Knight, Warner Bros Games and The Syndicate brought Gotham City to the streets of New York with a custom glass-box mobile fan experience, offering hands-on gameplay and exclusive LEGO giveaways.

As sole designer on the activation, I adapted the game's key art into a full interior and exterior truck wrap to immerse fans in the world of Gotham City and oversaw the project from initial concept mockups through final execution, including a custom claw machine wrap, activation signage and custom, exclusive merch.
 

The multi-day NYC tour, which coincided with launch events in Paris and London, kicked off with an influencer play day featuring celebrities and top gaming creators, followed by public consumer days at the LEGO® Store on Fifth Avenue and Pier 17 at South Street Seaport.